This vintage postcard features a very beautiful woman dressed for tennis and holding a tennis racquet. Her tennis clothing may appear to be a bit impractical for the demands of a tennis match, but this is the attire that women actually wore at the time this postcard was published. The postcard is postmarked 1923 and was mailed from Portugal. The card was published by PFB (Paul Finkenrath) of Berlin, Germany. It is part of a series. (no. 3075/4). The Paul Finkenroth company made quality photo postcards and the company was heavily oriented toward export. They were known to be responsive to printing postcards that they’re customers desired over time. They were quite profitable but closed in 1911 when protective tariffs interfered with their business. The company was established by Paul Finkenrath and Paul Grasnick in 1897. The partnership lasted about a year and then Grasnick left to start his own lithography studio. (See comments below concerning information about the publishing house that produced this postcard). SOLD
THE CABINET CARD GALLERY 
You state that her tennis clothing is actually what women wore at the time, 1923. But the photographer’s studio went out of business in 1911? I don’t understand – was the postcard at least 12 years old when it was mailed in 1923?
Judy Willson
You make an excellent point. If the business ended around 1911 why is the postmark a decade later? I suppose it is very possible that the postcard was kept as a collectable until it was mailed in 1923. However, when one can find history about a postcard publishing company, it is usually incomplete and dates can not be entirely trusted. In addition, many of these companies ended up being bought out by other companies that sometimes maintained the their acquisition’s name. Your comment inspired me to do further research and I was surprised to find that this postcard may have actually been published by a German company called “Paul Fink”, and not by “Paul Finkenrath”. Apparently, the two companies logos are often confused.
Oh gosh, she is exquisite. Such poise. Such dark, sweet beauty. This is like a painting. – Quite a lovely purchase to keep in a special frame. Also, if you’ve seen films of women playing tennis at the time, (such as in the classic movie “Gigi”) there is not only charm, but some very admirable sportsmanship, despite the feminine costume. – Finally, does anyone else agree with me that it is a relief (wish I could find a better word!) not to view a female tennis player wearing a g-string, or whatever. No huffing, puffing steroidal exposure of “great abs”, and overexposed, vulgar flesh and behavior.. – Oh, for the civilized past…Great contribution, Cabinet Cards, and very interesting info r/t the imposition of tariffs at that time. – Thanks!
Her clothing looks more like 1911 than 1923. The pigeon fronted middy blouse and the shape of the skirt are very late Edwardian, by the 20s the shapes had changed to a more boyish outline.
In reading the comments, I see that someone has already informed you that this was published by Paul Fink, Berlin rather than Finkenrath. I wasn’t sure if they had provided any documentation of that, and thought you might be interested in an article where it is stated at the very bottom of the page. http://www.tpa-project.info/html/body_paul_finkenrath.html
Thank you so much for the information and the reference.