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These vintage real photo postcards features European film star Liane Haid (1895-2000). In the top postcard she poses holding a tennis racket and wearing a hair band to keep her hair out of her eyes. She is quite beautiful but how can we interpret her facial expression. To me, it looks like she is rolling her eyes as if she is bothered by something. Who is Liane Haid? She was born in Vienna, Austria and received training in both dance and singing. She gained the nickname of “Sweet Viennese Girl”. Haid was a prima ballerina, dancer, singer and stage actress. She worked in Budapest and Vienna as a dancer. Her stage career was mostly in Berlin and Vienna. She became a popular pin-up star through the 1920’s and 1930’s. Her first movie role was in a World War I propaganda film. She was employed by UFA and appeared in a number of comedy films alongside other movie stars including Willi Forst, Bruno Kastner, and Georg Alexander. UFA was a major German Film producer and distributor that operated between 1917 through the end of World War II. Liane Haid refused a number of Hollywood offers but in 1942, she escaped Nazi Germany and went to Switzerland according to Wikipedia, “because of the regime, because everything was bombed, and because all the good directors had left”. Soon thereafter she got married and retired from films. She was married three times. The IMDB web site states that she has 92 film credits from 1915 through 1953. Notable films include “Lady Hamilton” (1921), “Lucrezia Borgia” (1926), and “The Song is Ended” (1930). The photographer of this terrific image was Alexander Binder (1888-1929). He had the largest photo studio in Europe during the late 1920’s and the 1930’s. Many of his entertainment star portraits appear on Ross Verlag postards. It is thought that Binder was of Swiss origin. He was of the Jewish faith. He studied engineering but did not complete his studies. From 1908 to 1910 he studied photography at a school in Munich, Germany. After the completion of his photography studies, he went to Berlin and in 1913 opened his first photography studio. Before long, he became one of the premier photographers in Berlin. He primarily focussed on fashion and celebrity photography. Since Berlin was the capital of the European film industry, Binder photographed all the stars of the European film industry including, Lilian Harvey, Conrad Veidt, and Lya De Putti. Many of his images were used in popular film portrait postcards. His photographs could be seen in postcards published by Ross Verlag and Photochemie. Binder died in 1929 but new photo cards bearing his signature continued to be published until 1937. It is thought that the real photographer of these new postcards was Hubs Floeter (1910-1974) who was employed at the studio as an operator. The studio continued to be owned by Binder’s widow, Mrs. Binder Alleman and their two daughters. The studio was managed by the Jewish Elisabeth Baroness Vonhedlis Stengel who was later deported to the Theresienstadt concentration camp. In 1938 the Nazi’s closed Binder’s studio and it was later taken over by an Aryan photographer, Karl Ludwig Haenchen . Haenchen continued to produce celebrity portraits for postcards. His publishers included Film-Foto-Verlag. After World War II the studio was taken over by the Hasse und Wiese company.
The second vintage postcard portrait of Miss Haid was also the work of Alexander Binder. The actress looks beautiful in her art deco lace headdress. Her eyes can be described as spell binding. The postcard was published by Germany’s Ross Verlag and is part of a series (no. 544/4). Also credited for this photograph is “Micco Film”. Before working for Micco Film, Haid was employed by Kunstfilm. She was very successful working for the company but in 1920 she sued the company for physically exploiting her (placing her in dangerous situations) and for making her financially responsible for her own makeup and costuming. Haid’s husband, industrialist Fritz von Haymerle, built her a studio (Micco-Film) in Vienna to further promote her career.
The third real photo postcard, seen above, was produced by publisher Ross Verlag (Berlin). Once again, Liane Haid appears beautiful in her portrait. The photograph was taken by the Ring studio in Vienna, Austria. A logo for Micco-Film appears in the lower right hand corner of the postcard.
Postcard 4 is a vintage real photo postcard featuring a young and long haired Liane Haid. She is flashing a very sweet smile. The postcard was published by Ross Verlag of Berlin, Germany. It is part of a series (No. 528/2). Miss Haid was photographed by Frieda Riess (1890-1955?), a female Berlin photographer. One of her photographs can be found in Great Britain’s National Portrait Gallery. The postcard has the logo for Micco-Film in the bottom right hand corner and is postmarked 1929. The card was mailed from Denmark to Estonia. It is in good condition (see scans).
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The lovely actress seen in this vintage real photo postcard is named Gerda Maurus (1903-1968). She is posed next to a beautiful Airedale terrier. This unusual profile photograph was taken by celebrity photographer Alex Binder. His studio was located in Berlin, Germany. Maurus was active in film and television between 1928 and 1968. She was an Austrian actress of Croatian descent. Maurus was the daughter of an engineer/inventor. She grew up in Vienna and received training as a singer and dancer. She hit the stage at age fifteen. The IMDb biography of Maurus describes her as ” a strikingly beautiful blonde with high cheekbones an expressive blue eyes”. She began her career on the stages of Vienna. She was “discovered” by director Fritz Lang and he cast her in the female lead in the silent film “Spione” (1928). Lang was smitten by maurus and his marriage was destroyed. She then appeared in a number of German films during the Weimar and Nazi eras. Maurus married director Robert A. Stemmie in 1937. He directed her in “Daphne and the Diplomat” (1937). Like many actresses of her time, her acting career was hurt by the introduction of “talkies”. Further complicating matters was her nebulous association with Nazi propaganda minister Joseph Goebbels. This relationship had negative impact on her career after World War II. Due to lack of film offers, Maurus retreated to the German stage. The IMDb filmography of Gerda Maurus lists 33 credits. Here is a side note about Airedales. The first World War increased the popularity of Airedales because they became famous for their bravery on the battlefield. In the US, Presidents Theodore Roosevelt, Calvin Coolidge, and Warren Harding all owned Airedales. In the 1920’s, Airedales became the most popular dog in the US. This postcard was published by Ross Verlag and is part of a series (no. A1320/1). This photo postcard portrait is in very good condition (see scans).
This vintage real photo postcard features Danish actress, Lillian Ellis (1907-1951). She made fer film debut in 1928. Many of her roles were in German films. Her stardom in Germany peaked at the end of the 1920’s. The IMDb credits Ellis with 18 acting roles between 1928 and 1959. This vintage postcard was published by Ross Verlag and was part of a series (no. 5281/1). The photographer who took this photograph was Alex Binder, a celebrity photographer located in Berlin, Germany. This portrait postcard is in very good condition.
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