TRADE CARD ADVERTISING “AU BON MARCHE” IN PARIS, FRANCE: THE WORLDS FIRST MODERN DEPARTMENT STORE

TRADE CARDThis vintage trade card advertises “Au Bon Marche” located in Paris, France. The translation from French to English is “At the Good Market” or “The Good Deal”. The shop was founded in 1838 and it sold lace, ribbons, sheets, mattresses, and other miscellaneous goods. The store opened with twelve employees. The entrepreneur Aristide Boucicaut (1810-1877) became a partner in the business in 1852 and instituted many innovative changes in the business. The store became more and more successful evidenced by its rising revenue. The store is known as the first modern department store. Interestingly, Gustave Eiffel, creator of the Eifel Tower, was involved in the redesign of the store. A drawing of the Au Bon Marche can be seen on the back of the card. The picture on the front of the card features a Black woman in a fancy dress and wearing feathers in her hair. She is walking into the store and is being directed to the entrance by a well dressed gentleman. The caption on the right bottom of the trade card states “No Purse”. Apparently this woman is going into the department store without any money. This trade card was published by Testu & Massin. This vintage trade card is in very good condition (see scans).

 

Buy this original Vintage Real Photo Postcard (includes shipping within the US) #2619

To purchase this item, click on the Pay with PayPal button below

$35.50

 

Buy this original Vintage Real Photo Postcard (includes international shipping outside the US) #2619

To purchase this item, click on the Pay with PayPal button below

$43.50

TRADE CARD 3

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Published in: on December 15, 2018 at 12:00 pm  Leave a Comment  
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