DENTIST : DR C. D. RICHEY : YORK , PENNSYLVANIA : ADVERTISING TRADE CARD 1898

This vintage trade card advertises Dr. Richey’s Dental Parlors. Dr. Richey’s practice was located in York, Pennsylvania. The advertising copy could have been written today. Dr C. D. Richey is described as a Crown and Bridge work specialist. In addition, it is claimed that his “new method” of extracting teeth is “without pain”. His secret for painless extraction is somnoforme, an anesthetic. This inhalational anesthetic was developed in 1901 by a French dental professor, Georges Rolland. Due to risk of fire risk when combined with electrosurgery, and due to false advertising claims about the product, the use of somnoforme became steadily less popular and the concoction was totally abandoned in 1931.  SOLD

Published in: on June 6, 2024 at 12:00 pm  Comments (1)  
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DENTIST TRADE CARD : LANCASTER, PENNSYLVANIA : IMPRESSIVE ADVERTISEMENT

This vintage trade card is an advertisement for “Albany Dentists”. The practice was located in Lancaster, Pennsylvania. Albany Dentists was managed by Dr. N. A. Becker. The advertising copy on this trade card is very astute and interesting. The advertisement counters many of the objections people have about going to the dentist. The card states that “Teeth Extracted Positively Without Pain”. To counter women’s concerns about safety, the trade card asserts that there is a “Lady in Attendance”. For fearful patients, the advertisement states “Special Attention given to the Weak and Nervous”. Note the prices printed on the reverse of the card. An extraction cost twenty-five cents. A set of teeth only cost $5.50. Research discovered that there was a Dr. M. A. Becker that practiced dentistry in Lancaster. His full name was Dr. Michael Augustus Becker (1866-1938). It is very likely that the “N. A.” seen on the trade card is a misprint. This trade card was printed by the Calvert Lithograph Company (Detroit, Michigan). The firm was established in 1863. SOLD

Published in: on September 12, 2021 at 9:33 pm  Comments (1)  
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