

This vintage chrome postcard features a street scene in Coeur D’ Alene, Idaho. This card is an uncommon view of Coeur D’ Alene. The town has the look of the Old West. In addition, there are many decorative flags hanging over the street. The card shows Sherman Avenue and the street is a busy one. Note the signage. There are two Coca Cola signs and signs for the Brunswick Cafe, WWP Electric Service, some Apartments and a barbershop pole. There is also a junction sign for Route 95 and Route 10. The Brunswick Cafe sign is of a racist nature. The sign includes a cartoonish Native American holding a tomahawk. The cars on the street appear to be from the 1950’s. Check out the bus, as well as the red pick-up truck making a u turn further up the street. This postcard was published by Ross Hall Studios. The firm was located in Sandpoint, Idaho. SOLD

Says there’s two Coca Cola signs. I see one. Can you spot the other?
The first coca cola sign can be found below the Brunswick Cafe sign on the right side of the street. The second sign is also on the right side of the street. It can be seen above the second pickup parked on the right side. Using magnification will likely be a great help in seeing it. Just click on the postcard to magnify it.
Now I gotcha. I was looking at the wrong picture. Thanks!