This unusual vintage advertising piece appears to be a bookmark or advertising insert promoting Pears JIF Shaving Stick or Cream. The piece measures approximately 2 1/8 inches wide by about 6 inches tall, a size and shape consistent with promotional bookmarks or advertising inserts that would have been distributed in shops, included in product packaging, or handed out as promotional items. The front features a striking graphic illustration of a clean-shaven man alongside a tube and shaving stick container labeled “Pears JIF for Shaving – Stick or Cream.” The price 6d (six pence) is printed near the bottom. The currency indicates British pricing and suggesting this item was produced for the British market. The design, typography, and illustration style are very characteristic of 1930s advertising art. The reverse side has a handwritten inscription. Pears was a famous British soap company founded in the late 18th century by Andrew Pears in London. Pears became internationally known for its transparent glycerin soap and was one of the earliest companies to use modern advertising and promotional items, including prints, cards, and advertising novelties like this one. Pears JIF Shaving Cream was one of their shaving products marketed in the early 20th century, particularly in the 1920s–1930s, when shaving sticks and creams in tubes became popular. The “JIF” brand was a Pears shaving preparation marketed for convenience and a smooth shave. The Pears company was eventually absorbed into larger corporations over time. The Pears brand itself survived into the late 20th century and still exists today as a soap brand, though many of the early products such as JIF shaving cream disappeared decades ago. Based on the graphic style, pricing in pence, and product packaging shown, this advertising bookmark most likely dates to the 1930s.The bookmark is in good vintage condition. There is some light wear consistent with use. There is a light crease near the gentleman’s hairline. The reverse has a handwritten inscription. Overall, it displays very well and is an unusual and attractive piece of vintage shaving advertising. See scans.
This advertising item is available for purchase at my store, The History Peddler, for $16.00 or best offer.
Interested collectors may view the listing here:
https://www.ebay.com/itm/236738751926












This vintage real photo postcard features a young woman posing in her winter jacket and her fur stole. Her winterized clothing also includes a cute hat and a giant muff. The fur muff will certainly keep her hands warm. In fact, these muffs are so large that they could probably keep three of her friends hands warm too. The woman in this photo, in my opinion, appears to be black or mulatto. This postcard was photographed by the USA studios which was located in London and the Provinces. USA Studios was a firm established in England during the Edwardian period. It was established in around 1907. The firms
















