This vintage postcard features “Les Amoureux” which translates to English as “Lovers”. The pair are dressed in their traditional garb. Both offer the photographer beautiful smiles. The postcard was published by the celebrated ethnographic photography firm, Lehnert & Landrock as part of the III series (No.2532). R
udolf Franz Lehnert (1878-1948) & Ernst Heinrich Landrock (1878-1966) were the principals of the firm. Lehnert was of German origin, while Landrock was from Bohemia. The pair met in Switzerland and decided to go into business together. Lehnert was the photographer and Landrock was the administrator. Landrock organized trips, managed the photo studio and photo production, and marketed the photographs and prints. They were photographers in Tunisia and in Egypt, They also opened studios in Munich (Germany) and Leipzig (Germany). They produced many photographs from Egypt and Tunisia. Their first studio was in Tunis. They photographed monuments and sites in those countries, but were most known for their erotic images of Arab women, often posing in harem themes. Sometimes the photographers seemed more concerned about producing erotic photographs rather than documenting everyday life in these Middle Eastern countries. Lehnert and Landrock were well acclaimed for their work and the duo have images in a number of museums, including Philadelphia’s Penn Museum an the Musee de l’elysee in Lausanne, Switzerland. (SOLD)
This vintage postcard features a “Bedouin Beauty” with wonderful smile. Everything she is wearing is interesting. Her traditional dress, the flowers in her hair, and her necklace are all intriguing. This postcard offers some sexual provocativeness which was typically seen in ethnographic postcards from this era. It seems that if women from other cultures, or non white ethnicities, were photographed for postcards, than some nudity was acceptable. Western photographers, postcard publishers, and postcard consumers all appear to have been “suffering” from ethnocentrism. The woman in this photo, as stated earlier, is a Bedouin. Bedouins are a group of nomadic Arab people. Historically, they have inhabited the desert regions in the Arabian Peninsula, North Africa, Iraq, and the Levant. This image was produced by the team of Rudolf Franz Lehnert (1878-1948) & Ernst Heinrich Landrock (1878-1966). 
THE CABINET CARD GALLERY 