EARLY 1900s FIG NEWTONS ADVERTISING TRADE CARD NATIONAL BISCUIT CO UNEEDA BAKERS

This is a charming early 20th-century advertising/trade card for the iconic Fig Newtons brand, produced by the National Biscuit Company. The card features vivid full-color printing of the Fig Newtons bar and cookies, alongside text: ‘Made with Only the Choicest Figs.’ On the reverse is the company’s advertising message noting Fig Newtons’ growing demand year after year. Printed on thin paper (rather than heavy cardstock), this piece likely was distributed as an insert or giveaway promotion around the 1905–1920 era. SOLD

Published in: on December 15, 2025 at 12:00 pm  Leave a Comment  
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SALTINA BISCUIT : NATIONAL BISCUIT COMPANY : UNEEDA BAKERS : TRADE CARD

This trade card is advertising Saltina Biscuits made by the National Biscuit Company. Appearing on the card is the company’s slogan, “Uneeda Bakers”. The first name-brand saltine cracker was introduced in 1876. The Nabisco Company was known for its advertising slogan “Polly wants a cracker?” Note that this advertising piece is not printed on card stock paper. Instead, it is on thin stock paper. This trade card was a premium that customers could send off to the company and receive a free booklet which provided suggestions of how to use “Uneeda Bakers” products in “choice recipes”. This advertising premium has vivid colors. This advertising item measures about 4″ x 2 1/2″. (SOLD)

Published in: on October 18, 2022 at 12:00 pm  Leave a Comment  
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