This trade card is advertising Saltina Biscuits made by the National Biscuit Company. Appearing on the card is the company’s slogan, “Uneeda Bakers”. The first name-brand saltine cracker was introduced in 1876. The Nabisco Company was known for its advertising slogan “Polly wants a cracker?” Note that this advertising piece is not printed on card stock paper. Instead, it is on thin stock paper. This trade card was a premium that customers could send off to the company and receive a free booklet which provided suggestions of how to use “Uneeda Bakers” products in “choice recipes”. This advertising premium has vivid colors. This advertising item measures about 4″ x 2 1/2″. (SOLD)

Published in: on October 18, 2022 at 12:00 pm  Leave a Comment  
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