This mini trade card is advertising J. Baldon coffee and tea. The company was located in Rotterdam, Netherlands. The card features two adorable young girls sitting under an umbrella alongside their large dog. The dog dwarfs them in size.  Note that this advertising piece is not printed on thick card stock paper. Instead, it is on thinner stock paper. This trade card was a premium that likely accompanied the purchase of one of Baldon’s products. This advertising item measures about 1.5″ x 2 25″. (SOLD)

Published in: on July 5, 2022 at 12:00 pm  Leave a Comment  
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This large sized trade card is advertising Maple Leaf Soap. The ad calls the soap “a marvel of purity”. This advertising premium has vivid colors. The card measures about 4.125 x 6.375 inches.  SOLD

Published in: on January 28, 2022 at 12:00 pm  Leave a Comment  
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This vintage trade card advertises Le Page’s Liquid Glue. The ad takes a humorous approach. It shows a poor gentleman who has accidentally glued himself to a bench. Worse yet, he is in a “no loafing” zone. This glue is portrayed as so powerful, that not even five policemen can get him unstuck. Le Page’s Liquid Glue was manufactured by the Russia Cement Company of Gloucester, Massachusetts. The company was started by William Nelson Le Page (1849-1919). The firm was established in 1876. This lithograph trade card is a nice one. It’s very detailed and very colorful. The colors are quite sharp. There are a number of variants of this card. This trade card is in very good condition (see scans). SOLD


Meet “Mrs President Cleveland”. In the era of Grover Cleveland’s Presidencies, wives were just extensions of their husbands and their names, were at times, irrelevant. Mrs President Cleveland was actually Frances Cleveland (1864-1947). Grover Cleveland served two terms as President. He was the 22nd and 24th President and the only President to serve non consecutive terms. He began his terms in 1885 and 1893. Enough about Grover, there is plenty to say about Frances. She was born in Buffalo, New York. Her given first name was “Frank”, but she feminized it later. She was named after an uncle. Her father was an attorney and was a close friend of Grover Cleveland. Cleveland met Frances when she was a baby and he was twenty-seven years old. He watched Frances grow up and showed a caring interest in her. When Frances lost her father in a carriage accident, she was only eleven years-old. Cleveland became the administrator of her father’s estate and this position put him in more contact with her. While Frances was in college, Cleveland developed romantic feeling toward her and in 1885, he proposed to her. At age 21, she was the youngest wife of a President. Frances received much attention from the newspapers and magazines of the time. Her wedding was widely covered. John Phillip Sousa led the Marine band at her wedding. Throughout her husband’s terms, many American women imitated her hairstyle and her fashion taste. The Women’s Christian Temperance Union was very critical of the way Frances dressed. They did not appreciate her baring her shoulders and wearing low cut dresses. They prepared a petition of protest which the first lady ignored. Grover and Frances had five children, three daughters and two sons. She was first first lady to give birth while her husband was President. Her first born, Ruth, died at age twelve of diphtheria. The “Baby Ruth” candy bar was named after her. Grover Cleveland died in 1908. About four years later, Frances married a professor of archaeology at her alma mater, Wells College. When World War I started, she joined the pro-war National Security League and became an officer of the organization. She created much controversy with the league when she claimed that a large segment of the American population was unassimilated and preventing the country from working together efficiently. Adding to the stir was that she recommended that school children should be psychologically indoctrinated to be in favor of the war. All this self initiated commotion caused her to resign in 1919. Frances Cleveland was no friend of the Women’s Suffrage movement. She cemented the disfavor of the movement when she said that “women weren’t yet intelligent enough to vote”. In 1913, she was elected as vice president of the “New Jersey Association Opposed to Woman’s Suffrage”. On a more politically correct note, during the Great Depression she led the “Needlework Guild of America’s clothing drive for the poor. Immediately after her wedding, the facial image of Mrs Cleveland began appearing in advertising aimed at selling various products such as sewing kits, cigars, and women’s perfume. Frances was a perfect model for companies looking to advertise. She was young, pretty, and vivacious. One form of advertising that employed Mrs Cleveland’s image to sell products, was trade cards, such as the one seen above. This trade card aims to sell “The ‘Best’ Tonic” which was produced by “The Philadelphia Best Brewing Company”. Advertising on this tradecard declares that the brewing company will send a 19″ x 25″ portrait of Frances Cleveland to customers that send in twelve coupons from their “Best Tonic”product.  This trade card was printed by the Julius Bien (1826-1909) Lithograph Company of New York. This vintage trade card is in good condition (see scans).   (SOLD)


This Victorian Trade Card is advertising the Grand Central clothing company operated by Streeter, Brimmer & Olean. The company sold both ready made and custom menswear. The business was located in Watertown, New York and had existed there since 1823. It is commonly said and written that many dog owners look amazingly like their dogs. This trade card humorously gives an example by showing a dog owner that closely resembles his bulldog. The card measures about 3 1/4″ x 5 1/8″.  (SOLD)

Published in: on November 15, 2019 at 12:00 pm  Comments (3)  
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This vintage trade card was distributed as a premium by E. W. Hoyt & Co which was headquartered in Lowell, Massachusetts.The 1889 calendar was distributed as an advertisement for Hoyt’s German Cologne and Rubifoam (for the teeth).  Hoyt’s cologne is billed as “The most fragrant and lasting of all perfumes”. In 1889, you could purchase a large bottle of the fragrance for just $1.00. Interestingly, this trade card calendar was scented with the cologne it advertised in order to serve as a sample. The year 1889 was a year full of interesting events in the United States.  North Dakota, South Dakota, Washington, and Montana all became US states. Benjamin Harrison was sworn in as the 23rd President. The Johnstown flood killed more than 2200 people in Pennsylvania. The Wall Street Journal was first published. This trade card measures about 3 3/8″ x 5 3/4″.  (SOLD)



Published in: on October 29, 2019 at 12:00 pm  Leave a Comment  
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