This vintage trade card was distributed as a premium by E. W. Hoyt & Co which was headquartered in Lowell, Massachusetts.The 1889 calendar was distributed as an advertisement for Hoyt’s German Cologne and Rubifoam (for the teeth). Hoyt’s cologne is billed as “The most fragrant and lasting of all perfumes”. In 1889, you could purchase a large bottle of the fragrance for just $1.00. Interestingly, this trade card calendar was scented with the cologne it advertised in order to serve as a sample. The year 1889 was a year full of interesting events in the United States. North Dakota, South Dakota, Washington, and Montana all became US states. Benjamin Harrison was sworn in as the 23rd President. The Johnstown flood killed more than 2200 people in Pennsylvania. The Wall Street Journal was first published. This trade card measures about 3 3/8″ x 5 3/4″. (SOLD)
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