This vintage photo postcard features the West Bend Aluminum Company, located in West Bend, Wisconsin. In the closeup photo, note the old cars and the workers on property. Most of us associate Wisconsin with cheese, not aluminum cookware. However, in 1920, the state had 50% of the nation’s aluminum cookware market share. Bernhard C. Ziegler (1884-1946) started the company in 1911. The company’s first products were saucepans, a frying pan, and pie pans. Sears accounted for 90% of the company’s sales. In 1921, the company introduced a crockpot, one of their most successful products. In 1922, the company introduced a drip coffeemaker which didn’t require filter paper. During World War II the company transitioned to supplying war materials. The company was purchased by Rexall Drug and Chemical Company in 1968. The company was dissolved in 2002. SOLD
The handsome young man in this photograph is named Howard Briscoe. His name is inscribed on the reverse of this cabinet card photo. Briscoe lived in Baraboo, Wisconsin. He lived there all, or most of his life. Briscoe was born in 1878. His father was a miller by trade, Briscoe’s wife was named Julia Simon Briscoe. Howard Briscoe worked as a carpenter for a railroad company. The photographer of this image, Mr. Mould, is mentioned in a number of photographic journals. He placed an ad for his studio in a book about Sauk County, Wisconsin (1891). The Photographic Times (1898) reports on his appointment to a lobbying committee of the Photographers Association of Wisconsin. The Encyclopedia Dubuque (1911) reveals that Sim Mould operated a photographic studio at 107 Main Street in Dubuque, Iowa. The cabinet card gallery has other photographs by Mould, Place his name in the search box to view these other images. The town of Baraboo is situated on the Baraboo river. The town was settled by Abe Wood and originally called Adams. In 1852 it was renamed Baraboo. In the town’s early history it became the home of several sawmills. In the nineteenth century the town served as the headquarters of several circuses, including Ringling Brothers. Baraboo became known as “Circus City”. SOLD
THE CABINET CARD GALLERY 