A BOY AND HIS ’59 CHEVY IMPALA SPORTING A BARRY GOLDWATER SENATE CAMPAIGN SIGN (1968)

chevy 1 This snapshot photograph is an excellent piece of American social history. The image shows a young man pointing to a political poster affixed to the side of a 1959, or 1960 Chevy Impala. The sign is supporting the 1968 US Senate campaign of Barry Goldwater  (1909-1988).  Goldwater was a conservative republican from Arizona. The sign states that Goldwater “hit the floor in ’64”.  Hitting the floor is a reference to the fact that Goldwater lost the Presidential election to Lyndon B Johnson in 1964. Johnson won a landslide victory. Goldwater only won six states. The sign maker wrote “Watch our weight in ’68”, referring to Goldwater’s Senate race that year. The sign maker was predicting victory and victory is exactly what occurred. Note the car’s radio antenna. Also take note of the “Taxi” sign behind the boys left shoulder. It is interesting to note the John McCain succeeded Goldwater in the US Senate. This photograph is a perfect illustration of life in the late 1960’s. The Chevy and the boy’s attire (love the cardigan sweater), take me back to a simpler time.  (SOLD)

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Published in: on September 16, 2019 at 12:00 pm  Comments (2)  
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  1. An iconic photo. Only I must disagree, as I was a teen in the Sixties. It was far from a simpler time. Granted the cars didn’t drive themselves. But, In 1963 Pres. Kennedy was assassinated, in 1965 Malcolm X, 1968 Dr. Martin Luther King and Sen. Robert Kennedy. And 58,000 Americans died in a war in Southeast Asia. That was the war that made Sen. McCain a hero as a POW in the “Hanoi Hilton”. (Thankfully, he returned to serve the country again.) There were riots in the streets. College students were gunned down by National Guard troops at Kent State. Barry Goldwater still thought nuclear wars were winnable, and Democrat “Dixiecrats” became Republicans. Americans watched the same TV news; ABC, CBS, and NBC. And people read the newspapers, instead of social media. I won’t make a judgment on which is better. This isn’t the place. It’s a great photo, but it was not a simpler time.

    • I definitely see your point. I was in college during those years so I am a “witness” to all the events that you described. It is my thought that there are multiple definitions of “simpler”. However, you make a solid case for your opinion. I think you are correct about your calling this image an iconic photo. It really took me back in time. Thanks for visiting the Cabinet Card Gallery and for your comment.


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