ADVERTISEMENT FOR ARNOLD COOKIES: RPPC (1950’s)

Having grown up in Long Island, New York, during the 1950’s and 1960’s, I have a vague memory of “Arnold Cookies”. This vintage real photo postcard is an advertisement for the Arnold’s Bakery company. The photo features a selection of some of Arnold’s cookies, including Chocolate Chip, Oatmeal, and Orange varieties. Also seen in the image is an Arnold Cookie Jar as well as the company’s chef hat topped mascot, “Bobby the Baker”. A thread, on the Chowhound website, takes a nostalgic look back at Arnold’s Cookies. There were several observations shared. First, Arnold sold cookies in bags similar to the bags employed today by Pepperidge Farm. Second, the company produced a smaller version of their cookies. This treat was called “Cookie Pops”. Third, Arnold used a jingle that stated “So when mom goes shopping out to say, Arnold cookies please today!”. Finally, Arnold was a major sponsor of a New York City area children’s television show hosted by Sandy Becker. Becker did live commercials for the company and shockingly, fed the cookies to his pet birds during the show. The gentleman seen in this postcard’s image is probably the original owner of Arnold Bakery, Paul Dean Arnold, but I have not yet confirmed that hypothesis. This postcard was postmarked in Maiden, Massachusetts in the year 1955 and is in good condition (see scans). Note the small chip on the middle of the right edge of the postcard. It has no impact on the appearance of the image. SOLD

Published in: on October 26, 2020 at 12:00 pm  Leave a Comment  
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