This charming and visually captivating piece of vintage sheet music, “I’m Forever Thinking of You,” (1920) is a fine example of early 20th-century popular music publishing, brought to life through both its romantic theme and its striking cover art. The lyrics were written by Lillian Fitzgerald, a lyricist active during the era when sentimental ballads and parlor songs were at the height of their popularity. Fitzgerald’s work reflects the period’s fondness for tender, emotionally direct expressions of love and longing. The music was composed by Clarence Senna, a prolific composer associated with Tin Pan Alley traditions. Senna contributed to a wide range of popular songs during the early decades of the 20th century, often collaborating with lyricists like Fitzgerald to produce accessible, melodic pieces designed for mass appeal. His compositions are typically marked by smooth, lyrical phrasing and a strong sense of melody. What truly elevates this sheet music, however, is the extraordinary cover illustration by Rolf Armstrong, one of the most celebrated American illustrators of the early 20th century. Armstrong was renowned for his idealized portrayals of feminine beauty—often referred to as “American Beauties”—which appeared on magazine covers, advertisements, and sheet music. His work is characterized by luminous skin tones, expressive eyes, and a soft yet vibrant use of color, all of which are beautifully evident here. The smiling young woman, rendered with warmth and vitality, reflects Armstrong’s exceptional ability to combine glamour with approachability. His contributions helped define the visual culture of the Jazz Age and remain iconic in the field of illustration. This piece was published by the A.J. Stasny Music Company of New York, a significant player in the popular music industry during the early 1900s. Stasny was known for producing a wide array of songs that catered to mainstream tastes, and their publications often featured eye-catching covers like this one to attract buyers. An additional point of interest is found on the reverse, which features an advertisement titled “Songs That Reach Every Heart.” This promotional page offers insight into the publisher’s catalog and marketing approach, highlighting other sentimental favorites of the period. This sheet music measures about 9 1/4 x 12 1/8 inches and is in very good condition. I scanned every page so you can judge the condition for yourself (see scans).
This Sheet Music is available for purchase at my store, The History Peddler, for $9.95 or best offer.
Interested collectors may view the listing here:
THE CABINET CARD GALLERY 
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