BEAUTIFUL BELLE IN CHARLESTON: EFFE MAY BLANCHARD-WALTER

SOUTHERN BELL_0003

This Cabinet card is a portrait of a beautiful woman named Effe May Blanachard-Walter. Effe was from Newark, New Jersey where her father, Noah Farwell Blanchard ran a successful leather business. His company made knapsacks, haversacks and other leather goods for the Union Army during the civil war. In 1879  he became the President of a start-up company that became Prudential Life Insurance Company. He also was a religious man who served as President of the Board of Trustee at Trinity Church in Newark, New Jersey. Effe married Julian Hazelhurst Walter in about 1896. Interestingly, a book on the history of Newark, New Jersey, spells her name as Affie rather than Effe. Another source reveals that Julian H Walter (1870 – ?) was born in New Jersey but  at age 2 he and his family returned to their native South Carolina. As a young adult he worked in his fathers cotton business and then at age 26 moved to New York where be became a prominent businessman. He worked in the seed business founding the firm Stumpp and Walter Company. Now, back to the Cabinet Card. This photograph captures Effe in a beautiful white dress with  much lace and puffed sleeves. The photographer is Leidloff of Charleston, South Carolina. Herman Leidloff came to the United States from Berlin, Germany in 1872. After living in New York, Boston and Baltimore he came to Charleston in the late 1870’s and by 1881 had begun operating his photographic studio.