This is a crisp, bustling real photo postcard of downtown Hood River, Oregon, looking straight down the main business district with the hills of the Columbia River Gorge rising at the far end. The street is a parade of mid-century neon and projecting shop signs, angled parking, and late-’40s automobiles. Two men cross in front of a rounded sedan while other cars cruise past—great everyday life detail. This postcard has great signage. Visible signs include: SUPER CREAMED ICE CREAM; Bakery; FOSTER’S MEN’S WEAR; REXALL DRUGS; HOTEL. Signs on the right side include: KEIR’S DRUGS – Toiletries; Eby’s FOOD STORE; GROCERY • MEATS (Hood River Market/Locker noted beneath); Apple Blossom CAFE; BOOKS • GIFTS; and farther down a projecting HOOD RIVER HOTEL sign. There’s also a US Route 30 highway shield mounted on the lamppost at right. The date that this postcard was published can be determined by the models of the automobiles seen in the image. the automobiles (rounded post-war bodies and bumpers) point to a publication date. Hood River was founded in the late 19th century on the Oregon side of the Columbia River. Hood River developed as an orchard and shipping hub (famous for apples, pears, and cherries) and later as the county seat of Hood River County. Its setting in the Columbia River Gorge made it a stop on US-30 / Historic Columbia River Highway. The publisher of this postard is Smith’s Scenic Views (Tacoma, Washington). Smith’s Scenic Views was a prolific Pacific Northwest maker/distributor of RPPC street scenes in the 1930s–1950s. (SOLD)
THE CABINET CARD GALLERY 
Great image.
I’d date it to the early 50’s. The black sedan turning into the main street in the background is either a 1950, 51, or 52 Chevy.
Cheers,
Don Scott