
This charming 1938 advertising postcard from the Rawleigh Company announces the upcoming visit of a Rawleigh salesman to a retail customer, likely a small grocery or general store. The card serves as both a product advertisement and a practical reminder of an in-person sales call — a common strategy used by Rawleigh in their extensive door-to-door and small-business sales operations. The front of the postcard is colorfully illustrated with a box of Rawleigh’s Doughnut Mix alongside a plate of golden fried doughnuts, while the reverse features bottles of Rawleigh Vanilla Compounds and a beautifully frosted layer cake. The ad copy promotes doughnut and gingerbread mixes, vanilla flavorings, malted milk, and other desserts — emphasizing convenience and taste, with phrases like “Folks Go Wild About Them” and “What Women Prefer.” The card is marked “Printed in USA – 5-38-500m”, indicating it was printed in May 1938. It also carries the promotional code “Adv. Not. 38-14.” The W.T. Rawleigh Company was founded in 1889 in Freeport, Illinois by William Thomas Rawleigh. Originally focused on home remedies, the company became one of the leading door-to-door distributors of household products in North America, offering everything from vanilla extract and liniment to spices, flavorings, baking supplies, and household cleaners. Rawleigh salesmen (known as Rawleigh men) became familiar figures in American towns and rural areas throughout the early 20th century. They were known for bringing their products directly to consumers, sometimes traveling by horse and buggy in the early days. The brand built a reputation for reliability, quality, and variety. Though its dominance faded in the postwar era, Rawleigh continued into the late 20th century and its legacy lives on — the name was revived and Rawleigh products are still available today under the umbrella of Vitasource. This postcard is in excellent vintage condition with vivid color, strong printing, and clean edges. It is unused and unposted, with a blank address section on the back (see scans).
This vintage Postcard is available for purchase at my store, The History Peddler, for $8.00 or best offer.
Interested collectors may view the listing here:
https://www.ebay.com/itm/236803635141

























