This item is a vintage trade card advertising corsets for the Chicago Corset Company. The card dates back to the 1880’s. The wasp waisted women seen in a number of the photographs of the cabinet card era, didn’t get that way from going to Jenny Craig and the gym. Their secret weapon was wearing a corset. This trade card utilizes a “celebrity spokesperson”. Adelina Patti, a famous opera singer, sings the praise of Ball’s Corsets which were manufactured by the Chicago Corset Company of Aurora, Illinois. She ordered eight corsets and testified that she wished that she had known about them sooner. The company advertising on the card brags that “they need no breaking in” and that they provide “health and comfort”. This particular trade card is also advertising the T. J. Elcock & Company which was a Dry Goods, Carpet, and Notions store in Mechanicsburgh, Pennsylvania. Here is a little information about the Chicago Corset Company, The business is cited in Robin Shepard’s “The Best Breweries and Brewpubs of Illinois (2003). The author writes that in the late 1800’s and early 1900’s Aurora was considered the corset capitol of the world. There were at least three corset companies operating their factories there and one of the largest was the Chicago Corset Company. In fact, I read elsewhere, that the company was the second largest corset company in the world. At one point, the business employed 600 people and produced 2 million corsets a year. The word “corset” began to be used in the English language in about 1828. “The Ladies Magazine” described it as a “quilted waistcoat”. The primary reason for using corsets was to slim the body and help it conform to a fashionable silhouette. Generally speaking, the corset reduces the waist and exaggerates the bust and hips. Apparently there were “overbust corsets” and “underbust corsets”. Sometimes, corsets were used for medical or for fetish purposes. I’ll refrain from elaborating about the medical and fetish purposes and leave detailed explanation to your imagination. The corset company’s spokesperson on this trade card is Adelina Patti (1843-1919). She was a celebrated 19th century opera singer who earned a great deal of money for her performances at the height of her career. She sang in both Europe and America and is probably one of the most famous sopranos in history. She was born in Madrid. Her father was tenor Salvatore Pattie and her mother was soprano Caterina Barilli. Her parents were Italian and she grew up in the Bronx, New York. She sang professionally from childhood. At sixteen years of age, she made her operatic debut at the Academy of Music in New York City. At age eighteen she began performing in Europe. She later performed “Home Sweet Home” for President Lincoln and his wife shortly after the death of their son, Willie. The bereaved parents requested an encore. She was associated with the song for her entire career. In her prime, Adelina Patti demanded to be paid five thousand dollars a night. She asked to be paid in gold, prior to each performance. She demanded top billing and that her name be in bigger font than others in the company. She also demanded that she not be obligated to attend rehearsals. Did someone say, DIVA? It was reported that she trained her parrot to say “Cash, Cash”. Be sure to look below to see some interesting images pertaining to corsets as well as an image of Miss Patti. (SOLD)
Brooklyn Museum Costume Collection at The Metropolitan Museum of Art
The young woman in this cabinet card portrait is tall, thin, and wearing a dark dress. She is very well dressed. The woman is tightly corseted, which is typical for the era of this photograph. She is holding a folded fan. This photograph was taken in Florence, Massachusetts at a gallery operated by Ferdinand William Schadee (1840-1901). Schadee was born in Bavaria, Germany. I found no record of when he arrived in the United States. In 1869, he married Eliza A Schadee and the couple eventually had at least three children. Schadee was a Mason. A publication entitled “The History of Florence, Mass.” (1895) reveals that Schadee established his gallery there in 1885. Prior to that time, he ran a studio in Northampton, Mass. That studio was operated under the name of “Hardie & Schadee”. The 1880 US Census lists Schadee as a photographer as does a number of editions of the Northampton and Easthampton directory. He was listed in the directory up to 1901, indicating that he was working as a photographer until his passing. (SOLD)
Photo 1
PHOTO 2
PHOTO 2 (CLOSE-UP)
PHOTO 2
An attractive young woman appears in this post cabinet card era photograph. She seems to be holding back a smile. Note her corset assisted thin waist. The subject of this photograph is unidentified as is the photographer and the location of the studio. This photo measures about 3″ x 4 3/8″. (SOLD)
Two young women pose for their portrait in Newport, Pennsylvania. Both women are grasping one end of a fan that they hold behind their heads. Their raised arms highlight their hour glass figures which are given an assist by the corsets they are wearing. The photographer is named William Easter Lenney. He was located in Newport in the early 1890’s and moved to Atlanta, Georgia where he became a well known portrait photographer between 1894 and 1920. He and his family then moved to California. (SOLD)
CABINET CARD 1 (SOLD)
CABINET CARD 1 (SOLD)
CABINET CARD 1
CABINET CARD 2
THE CABINET CARD GALLERY 