THE LUM & ABNER JOT m DOWN STORE IN PINE RIDGE, ARKANSAS

This vintage real photo postcard features the Lum & Abner Jot m Down Store. The business was located in Pine Ridge, Arkansas. Chester “Chet” Lauck (Lum Eddards) (1901-1980) and Norris “Tuffy” Goff (Abner Peabody) (1906-1978) operated the Lum & Abner” comedy radio show. They were the creators, actors, writers, sound effects men, and directors of the program.They received more fan mail than any other radio program of their time. They began as young amateur performers in Mena, Arkansas; the town where they grew up together. The duo entertained at school and civic functions. They were invited to perform at a Hot Springs, Arkansas radio station. They performed their old country storekeepers routine there. They must have shown much talent because they were offered a 13 week contract with NBC and were sponsored by Quaker Oats. The pair’s radio show was founded with an interesting focus. In small towns like Pine Ridge, the general store was the center of activity. The radio show followed fictional residents of the town. Of course, all the characters were played by Lauck and Goff. If you were to travel to Pine Ridge, you would find the Lum “n” Abner Museum and General Store. After entering show business the pair were required to move around and in 1939 they moved to Hollywood to make movies. Between the late 1930’s to the early 1950’s they made seven films. Even during their film careers, Goff and Lauck continued their radio programs. These radio personalities were “big time”. Their sponsors included Quaker Oats, Ford Motors, General Motors, and Alka Seltzer. This postcard has some interesting signage. There is an “Esso” sign and gas pumps. Posted signs advertise Phillip Morris (cigarettes) and Coca Cola. There is also a sign indicating that the store sells fishing bait (minnows). It is interesting to note the contrast of the parked car and the horse drawn wagon. An inscription on the reverse of the postcard indicates that it was purchased in 1955 as a souvenir. This postcard is in very good condition (see scans).

Buy this Vintage Real Photo Postcard (includes shipping within the US) #3137

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Buy this Vintage Real Photo Postcard (includes International shipping outside the US) #3137

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