THE CABINET CARD GALLERY

POSTCARD 1

POSTCARD 2

      POSTCARD 3  (SOLD) 

POSTCARD 4   (SOLD)

POSTCARD 5

POSTCARD 6  (SOLD)

POSTCARD 7  (SOLD)

POSTCARD 8 (SOLD)

POSTCARD 9 (SOLD)

These vintage real photo postcards feature European film star Liane Haid (1895-2000). In the top postcard she poses holding a tennis racket and wearing a hair band to keep her hair out of her eyes. She is quite beautiful but how can we interpret her facial expression. To me, it looks like she is rolling her eyes as if she is bothered by something. Who is Liane Haid? She was born in Vienna, Austria and received training in both dance and singing. She gained the nickname of “Sweet Viennese Girl”. Haid was a prima ballerina, dancer, singer and stage actress. She worked in Budapest and Vienna as a dancer. Her stage career was mostly in Berlin and Vienna. She became a popular pin-up star through the 1920’s and 1930’s. Her first movie role was in a World War I propaganda film. She was employed by UFA and appeared in a number of comedy films  alongside other movie stars including Willi Forst, Bruno Kastner, and Georg Alexander. UFA was a major German Film producer and distributor that operated between 1917 through the end of World War II. Liane Haid refused a number of Hollywood offers but in 1942, she escaped Nazi Germany and went to Switzerland according to Wikipedia, “because of the regime, because everything was bombed, and because all the good directors had left”. Soon thereafter she got married and retired from films. She was married three times. The IMDB web site states that she has 92 film credits from 1915 through 1953. Notable films include “Lady Hamilton” (1921), “Lucrezia Borgia” (1926), and “The Song is Ended” (1930). The photographer of this terrific image was Alexander Binder (1888-1929). He had the largest photo studio in Europe during the late 1920’s and the 1930’s. Many of his entertainment star portraits appear on Ross Verlag postards. It is thought that Binder was of Swiss origin. He was of the Jewish faith. He studied engineering but did not complete his studies. From 1908 to 1910 he studied photography at a school in Munich, Germany. After the completion of his photography studies, he went to Berlin and in 1913 opened his first photography studio. Before long, he became one of the premier photographers in Berlin.  He primarily focussed on fashion and celebrity photography. Since Berlin was the capital of the European film industry, Binder photographed all the stars of the European film industry including, Lilian Harvey, Conrad Veidt, and Lya De Putti. Many of his images were used in popular film portrait postcards. His photographs could be seen in postcards published by Ross Verlag and Photochemie. Binder died in 1929 but new photo cards bearing his signature continued to be published until 1937. It is thought that the real photographer of these new postcards was Hubs Floeter (1910-1974) who was employed at the studio as an operator. The studio continued to be owned by Binder’s widow, Mrs. Binder Alleman and their two daughters. The studio was managed by the Jewish Elisabeth Baroness Vonhedlis Stengel who was later deported to the Theresienstadt concentration camp. In 1938 the Nazi’s closed Binder’s studio and it was later taken over by an Aryan photographer, Karl Ludwig Haenchen . Haenchen continued to produce celebrity portraits for postcards. His publishers included Film-Foto-Verlag. After World War II the studio was taken over by the Hasse und Wiese company.               

 The second vintage postcard portrait of Miss Haid was also the work of Alexander Binder. The actress looks beautiful in her art deco lace headdress. Her eyes can be described as spell binding. The postcard was published by Germany’s Ross Verlag and is part of a series (no. 544/4). Also credited for this photograph is “Micco Film”. Before working for Micco Film, Haid was employed by Kunstfilm. She was very successful working for the company but in 1920 she sued the company for physically exploiting her (placing her in dangerous situations) and for making her financially responsible for her own makeup and costuming. Haid’s husband, industrialist Fritz  von Haymerle, built her a studio (Micco-Film) in Vienna to further promote her career.                         

 The third real photo postcard, seen above, was produced by publisher Ross Verlag (Berlin). Once again, Liane Haid appears beautiful in her portrait. The photograph was taken by the Ring studio in Vienna, Austria. A logo for Micco-Film appears in the lower right hand corner of the postcard.  SOLD                                                                                      

Postcard 4 is a vintage real photo postcard featuring  a young and long haired Liane Haid. She is flashing a very sweet smile. The postcard was published by Ross Verlag of Berlin, Germany. It is part of a series (No. 528/2). Miss Haid was photographed by Frieda Riess (1890-1955?), a female Berlin photographer. One of her photographs can be found in Great Britain’s National Portrait Gallery. The postcard has the logo for Micco-Film in the bottom right hand corner and is postmarked 1929. The card was mailed from Denmark to Estonia.  SOLD   

Postcard 5 features a vintage real photo of Miss Haid. As usual, she looks quite pretty. The actress is flashing a lovely smile. She is wearing a string of pearls and a hair band. This photograph was taken by the talented and prolific celebrity photographer, Alexander Binder. The postcard was published by Ross Verlag (Berlin) as part of a series (no. 545/1). The logo for Micco-Film can be seen on the bottom right hand corner of the postcard. The card was postmarked in 1925 and is in very good condition (see scans).                  

 Postcard 6 offers another view of Miss Haid. She looks beautiful as always. This photograph was taken by the Becker & Maas studio. The firm was located in Berlin Germany. The publisher of the card was Ross Verlag. The postcard is part of a series (No.4190/1).   (SOLD)

Postcard 7 features Miss Haid as photographed by Frieda Riess (1890-1955?), a female photographer located in Berlin, Germany. The publisher of the card was Ross Verlag. The postcard is part of a series (No.462/2). (SOLD)

Postcard 8 was published by Ross Verlag. The postcard is part of a series (No.1732/3). Note the logo for UFA, a German film company.  (SOLD)

Postcard 9  features Haid sitting in a chair in a provocative manner and smoking a cigarette in a cigarette holder. This photograph portrays Haid as unconventional and seductive. The publisher of the card was Ross Verlag. The postcard is part of a series (No.2074/5). Miss Haid’s photograph appearing on this postcard was taken by Alexander Binder (Berlin, Germany). (SOLD)